Ecommerce has revolutionized the way business is done on the internet. However, it was a long struggle, as the security features were still being developed and implemented. Security was a major concern as ecommerce websites mostly dealt with cash transactions and involved online payments using credit cards. Thus it was a challenge for most of the ecommerce website developments to gain the confidence of the people and get them to transact on the World Wide Web. During the dot-com boom many ?brick and mortar? establishments went online for their business and flourished as ecommerce traders.Most Web surfers have very short attention spans. An effective Website front-loads the most important information and best products to the first page. Grocery stores place candy so children can see it; the effective eCommerce Website highlights products through optimum placement in multiple easy-to-find locations.
Obviously, the design of an eCommerce website cannot be entrusted to a layman. It must be handled by a professional in eCommerce website design. When you consider all the factors involved such as those enumerated above, it is clear that the success of your eCommerce site is crucial in attracting and retaining customers. The corporate identity of the company has to be factored into the design of the website. This is important in order to assure the customer that they are on the right site and create sufficient trust in the services rendered on the website.The seamless movement from landing on the site through navigation, details appreciation, purchase selection and then payment is a priority. In order to achieve this, the team leader for the design team has to have a lucid picture of what the site should look like right from the concept, designing to transaction conclusion.
Source: http://www.ftlchile.org/ecommerce-website.html
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